Minnetonka, MN – Fenix Specialty Coatings, a manufacturer of industrial paints and concrete coatings, is proud to announce that National Coatings Inc., a well-established supplier of high-performance coatings in the general industrial and metal-deco markets is officially joining the Fenix family.
This strategic alignment strengthens both Fenix’s and National’s ability to deliver more robust and higher levels of customer support, backed by increased production capacity, deeper technical resources, and expanded geographic coverage. By integrating National Coatings’ proven expertise, advanced quality planning systems, and specialized capabilities, Fenix enhances its ability to serve a broader range of industrial and specialty applications with greater responsiveness, reliability, and a higher level of redundancy.
“We are very excited to welcome National Coatings Inc (National Coatings) to the Fenix family,” said Todd Schroeder, CEO of Fenix Specialty Coatings. “National Coatings has a reputation for providing superior performance, quality and service. They have been a trusted partner for a strong base of customers in the general industrial and packaging markets for the last forty-five years. The addition of National Coatings bolsters the strong reputation and presence of Fenix (Sierra Coatings and TCI coatings) in the general industrial coatings market as well as adding new technology for packaging. We are thrilled to join forces with such a strong team, with a sterling reputation. Together we will have more resources and capabilities to provide even greater products, service and value to our customers.”
What This Means for Customers
- Continuity of service for existing National Coatings customers
- Expanded product offerings and custom development capabilities
- Strengthened technical service and formulation support
- Continued focus on regulatory compliance and environmental standards
National Coatings has earned a strong reputation for delivering reliable, high-quality coating solutions tailored to specific industry needs, backed by advanced testing capabilities, and a team of seasoned technical experts.
These strengths will now be backed by Fenix’s growing manufacturing footprint, flexible operations, and customer-first approach.
“At National Coatings, we’ve always taken pride in delivering quality, reliability, and customer-focused innovation. In Fenix, we’ve found a partner who shares that same vision and values.” — James W. Hillhouse, Founder, National Coatings Inc.
“Together, we offer greater capacity, more redundancy in our manufacturing and more resources to invest in the future. This next chapter is about moving forward together, combining our strengths to create even greater opportunities for our customers, our employees, and the industry.” — Jim Koval, President, National Coatings Inc.
The combined business will operate under Fenix Specialty Coatings, with National Coatings joining the Fenix family of leading brands—including Sierra, TCI Coatings, Burke, SureCrete, TK Products, and Concrete Coatings Inc. Each brand brings a unique specialty to the markets they serve, and National Coatings will continue its legacy of performance, innovation, and compliance-driven solutions as part of this growing portfolio.